British porcelain maker Wedgwood is keeping its historical archive intact thanks to a public donation campaign that raised money through texts and online.
Wedgwood saves heritage collection through crowdfunding
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Wedgwood opens door to untapped audience via lifestyle magazine
British luxury home and lifestyle brand Wedgwood is proving its relevancy after 250 years with a contemporary content strategy aimed at a new generation of affluent consumers.
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Top 5 brand moments from last week
Campaigns in the luxury space can be jovial or veer toward seriousness, allowing brands to be represented as multifaceted entities.
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Chatsworth House’s fashionable history comes to life in Gucci-sponsored exhibition
Hamish Bowles, Condé Nast-owned Vogue’s international editor at large, has curated an ambitious exhibition exploring 500 years of fashion, set to be held at Chatsworth House this coming March.
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Harrods lines windows with home décor exclusives
British department store Harrods has facilitated creative collaborations between home and lifestyle brands and contemporary artists for a Brompton Road window project.
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Wedgwood speaks to sustainability, nature via flower shows
British home and lifestyle brand Wedgwood is honoring its roots through a partnership with the Royal Horticultural Society.
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Top 10 luxury home furnishings efforts of H1
Creators and retailers of home furnishings have been responding to consumers' increasing interests in ecommerce and self expression.
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Wedgwood’s new experiential retail store format in China is litmus test for global rollout
British home and lifestyle marketer Wedgwood has unveiled a new brand direction for its physical retail stores starting with its location in Shenzhen, China. Wedgwood stores worldwide are expected to follow suit if this one does well.
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Wedgwood welcomes consumers to lively tea party
British home and lifestyle brand Wedgwood is inviting consumers to an eclectic tea party in an effort centering individualism and curiosity.
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Wedgwood celebrates art of nature with creative collaboration
British home and lifestyle brand Wedgwood has welcomed multi-disciplinary artist Claire Luxton in reimagining its six new Wonderlust patterns in an exciting new collaboration.
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